What is a Sponsorship Deck?

When you have properly branded your business and acquired press by way of a publicist or simply earned media coverage there is opportunity to gain additional funding through sponsorship. A sponsorship deck is a visual representation with information regarding your...

What is Public Relations?

Public relations is a management function that establishes and maintains two-way mutual relationships and communications between an organization and the public, to include stakeholders (i.e. those who have a stake, such as employees, shareholders, etc.) that often...

What is Brand Management?

What is Brand Management? With more than 30 million small businesses in the United States alone, the dreams of many are vast, but managing a business goes far beyond registration. Brand management is the function that uses techniques to increase the value of a brand...