What is Brand Management? With more than 30 million small businesses in the United States alone, the dreams of many are vast, but managing a business goes far beyond registration. Brand management is the function that uses techniques to increase the value of a brand over time through marketing, public relations, and strategy.

Brand Management includes managing the tangible and intangible characteristics of your brand:

Why are many companies concerned about brand management?

What is Brand Management?

Without brand management companies such as; Coca-Cola, Starbucks, McDonald’s, Apple, and Wal-Mart would have never achieved their level of success.

RESONATE BREAK:

Take a moment to click on some of the brand names to evaluate some of the important elements of their brandings such as; logo, aesthetic, jargon, etc.)

Branding is what makes a memorable impression on the consumer as well as; allows your customer and clients to know what to expect from your company. It distinguishes yourself from your competitors while clarifying what it is you offer that makes you the best choice and this can be applied to all industries, entertainment, apparel, service, etc.)

Tip:

Before you hire someone or a company to manage your brand for you make sure you sit down and brainstorm your brand’s personality, story, and consistency.

Remember, a long-term brand takes time and investment, take a deep breath and remember its the strategy that determines your success.

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